Effecting Turnaround Through Strategics Approach

By Jayne Rutledge


The ability of an organization or company to change depending on prevailing circumstances determines its long term success. Strategics is one of the approaches required at particular moments in the life of any business entity. It gives room for a new approach in production and service delivery that is guided by efficiency. New ideas must be implemented in a way that will change the fortunes and projections of the entity.

Strategic management is required in different departments or areas of operation. These areas include communication, human resource, leadership and technology. It is aimed at bringing fresh ideas and thus changing the direction or operation mode for the firm. To achieve the best results, it is advisable to include new team members who will come with fresh ideas. They are not engrossed in the routine of doing things and are therefore armed with new ideas that will bring change.

Strategic planning takes the form of project management. There are different goals for the team, department or organization with specific deadlines. There are short term goals that will usher in change. They give an indication that something is changing within the shortest time possible. More focus is given to the core functions of the organization. Such a move is aimed at establishing a different culture of service delivery.

During a crisis, strategic management of the situation reduces damage on the corporate image. It portrays a business, company or organization that is in control and whose operations are effective. All the attention is focused on the firm when there is a major issue. How you handle your customers could hold them back or cause them to decamp to your competition. Clients are likely to remember how you treated them during crisis more than when the operations were normal.

Adoption of technology requires strategic approach to effect a smooth transition. An expert evaluates your current ability and future potential with inclusion of the latest technology. Technology should be adopted in phases after a thorough cost benefit analysis. The analysis evaluates the need for software, hardware and how to enhance connectivity in the environment. This will guarantee seamless adoption of technology to spur growth.

Strategic communication is important for any organization. It targets internal and external channels of communication. The aim is to ensure that information reaches the right people at the right time. Communication protocols are established with a defined structure on the flow of information. There are clearance levels of access to information to ensure that only authorized persons are privy to company secrets.

Human resource is a crucial part of any turnaround. It should be audited to establish its effectiveness, capacity and ability to help the firm achieve its future aspirations. The areas to focus on include availability of vital skills that are needed for future operations. This will lead to scaling down of workforce and recruitment of new people or retraining the old ones. Such a move will give a workforce that is prepared for the new future.

Strategics allows you to maximize on the potential of a company or organization considering the prevailing conditions. It calls for new ways of doing business that is responsive to a changing atmosphere. Engaging an experienced and skilled team ensures that you get value for money and enjoy the latest knowledge in the industry.




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